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    Nursing home · EATONTOWN, NJ

    SHORE POINTE CARE CENTER

    139 GRANT AVE, EATONTOWN, NJ 07724

    CMS certification number: 315177 · Updated October 1, 2026

    Request care assistance7325424700Directions

    At a glance

    Official CMS profile

    CMS overall rating

    3 / 5

    Certified beds

    178

    Residents / day

    144.7

    Ownership

    For profit - Individual

    Facility information

    Certification
    Medicare and Medicaid
    Ownership
    For profit - Individual
    County
    Monmouth
    Certified beds
    178
    Average residents per day
    144.7
    First certified
    January 1, 1981

    CMS quality ratings

    Overall
    3 / 5
    Health inspections
    2 / 5
    Staffing
    5 / 5
    Quality measures
    4 / 5

    These are CMS quality ratings, not customer reviews.

    How this home compares locally

    Other homes in Monmouth, New Jersey. Missing values are excluded; this home is excluded from peer averages.

    CMS overall rating / 5

    This home
    3.00
    County peers
    3.52
    n=31
    State peers
    3.46

    Nurse hours / resident / day

    This home
    3.50
    County peers
    3.82
    n=31
    State peers
    3.90
    n=343

    Weekend nurse hours / resident / day

    This home
    3.10
    County peers
    3.44
    n=31
    State peers
    3.51
    n=343

    Nursing staff turnover (%)

    This home
    33.00
    County peers
    37.88
    n=29
    State peers
    39.36
    n=330

    Reported staffing is not adjusted for resident needs. These are descriptive averages, not a quality ranking or prediction of care. Sources and methodology

    Questions for your visit

    • Reported weekend staffing is 11.6% below the all-days average. How is weekend coverage maintained?
    • What has changed since your latest health inspection?
    • CMS reports 33.0% total nursing staff turnover. How do you retain staff and maintain continuity of care?
    • Which services are included, what costs extra, and can you provide a written care and payment plan?

    Published record coverage

    Hospital measures
    4
    Fire safety citations
    22
    Health citations
    23
    Resident measures
    17
    Ownership records
    13
    Penalties
    2
    SNF rehabilitation measures
    57
    Inspection summaries
    3
    Medicare performance records
    1

    Counts reflect the imported CMS publication, not a complete lifetime history. Zero records does not establish zero historical events.

    Full CMS profile

    Staffing & operations

    1 source records · CMS source date 2026-10-01CMS source

    Staffing hours are per resident per day; turnover figures are percentages. Blank values are not zero.

    Reported Total Nurse Staffing Hours per Resident per Day
    3.50468
    Reported RN Staffing Hours per Resident per Day
    0.77787
    Reported LPN Staffing Hours per Resident per Day
    0.55248
    Reported Nurse Aide Staffing Hours per Resident per Day
    2.17433
    Total number of nurse staff hours per resident per day on the weekend
    3.09929
    Registered Nurse hours per resident per day on the weekend
    0.76671
    Reported Physical Therapist Staffing Hours per Resident Per Day
    0.03907
    Total nursing staff turnover
    33.0
    Registered Nurse turnover
    32.0
    Number of administrators who have left the nursing home
    0
    Chain Name
    THE ROSENBERG FAMILY
    Number of Facilities in Chain
    16
    Chain Average Overall 5-star Rating
    2.9
    Special Focus Status
    Not reported
    Provider Changed Ownership in Last 12 Months
    N
    With a Resident and Family Council
    Resident
    Automatic Sprinkler Systems in All Required Areas
    Yes
    All provider source fields
    State
    NJ
    Urban
    Y
    Chain ID
    685
    Latitude
    40.2921
    Location
    139 GRANT AVE,EATONTOWN,NJ,07724
    ZIP Code
    07724
    City/Town
    EATONTOWN
    Longitude
    -74.064
    QM Rating
    4
    Abuse Icon
    N
    Chain Name
    THE ROSENBERG FAMILY
    County/Parish
    Monmouth
    Provider Name
    SHORE POINTE CARE CENTER
    Provider Type
    Medicare and Medicaid
    Overall Rating
    3
    Ownership Type
    For profit - Individual
    Number of Fines
    2
    Processing Date
    2026-10-01
    Staffing Rating
    5
    Provider Address
    139 GRANT AVE
    Telephone Number
    7325424700
    Geocoding Footnote
    Not reported
    QM Rating Footnote
    Not reported
    Legal Business Name
    GATEWAY CARE CENTER, LLC
    Long-Stay QM Rating
    5
    High Performing Icon
    N
    Short-Stay QM Rating
    3
    Special Focus Status
    Not reported
    Nursing Case-Mix Index
    1.11332
    Chain Average QM Rating
    4.1
    Overall Rating Footnote
    Not reported
    Health Inspection Rating
    2
    Number of Certified Beds
    178
    Provider SSA County Code
    290
    Staffing Rating Footnote
    Not reported
    Number of Payment Denials
    0
    Registered Nurse turnover
    32.0
    Total Number of Penalties
    2
    Reported Staffing Footnote
    Not reported
    Long-Stay QM Rating Footnote
    Not reported
    Nursing Case-Mix Index Ratio
    0.78945
    Provider Resides in Hospital
    N
    Total nursing staff turnover
    33.0
    Chain Average Staffing Rating
    4.0
    Number of Facilities in Chain
    16
    Short-Stay QM Rating Footnote
    Not reported
    CMS Certification Number (CCN)
    315177
    Administrator turnover footnote
    Not reported
    Total Amount of Fines in Dollars
    135795.00
    Health Inspection Rating Footnote
    Not reported
    Rating Cycle 1 Total Health Score
    95
    Registered Nurse turnover footnote
    Not reported
    Total Weighted Health Survey Score
    85.250
    With a Resident and Family Council
    Resident
    Average Number of Residents per Day
    144.7
    Chain Average Overall 5-star Rating
    2.9
    Rating Cycle 1 Health Revisit Score
    0
    Rating Cycle 2/3 Total Health Score
    56
    Continuing Care Retirement Community
    N
    Physical Therapist Staffing Footnote
    Not reported
    Rating Cycle 2/3 Health Revisit Score
    0
    Total nursing staff turnover footnote
    Not reported
    Chain Average Health Inspection Rating
    2.4
    Rating Cycle 1 Health Deficiency Score
    95
    Rating Cycle 1 Standard Survey Footnote
    Not reported
    Rating Cycle 2 Standard Survey Footnote
    Not reported
    Rating Cycle 1 Number of Health Revisits
    1
    Rating Cycle 2/3 Health Deficiency Score
    56
    Rating Cycle 1 Standard Survey Health Date
    2026-06-04
    Rating Cycle 2 Standard Health Survey Date
    2025-01-09
    Rating Cycle 2/3 Number of Health Revisits
    1
    Average Number of Residents per Day Footnote
    Not reported
    Provider Changed Ownership in Last 12 Months
    N
    Adjusted RN Staffing Hours per Resident per Day
    0.97761
    Case-Mix RN Staffing Hours per Resident per Day
    0.54601
    Reported RN Staffing Hours per Resident per Day
    0.77787
    Adjusted LPN Staffing Hours per Resident per Day
    0.69434
    Case-Mix LPN Staffing Hours per Resident per Day
    0.68039
    Reported LPN Staffing Hours per Resident per Day
    0.55248
    Automatic Sprinkler Systems in All Required Areas
    Yes
    Rating Cycle 1 Total Number of Health Deficiencies
    6
    Most Recent Health Inspection More Than 2 Years Ago
    N
    Rating Cycle 2/3 Total Number of Health Deficiencies
    8
    Rating Cycle 1 Number of Standard Health Deficiencies
    5
    Rating Cycle 2 Number of Standard Health Deficiencies
    8
    Reported Licensed Staffing Hours per Resident per Day
    1.33036
    Number of Citations from Infection Control Inspections
    Not reported
    Rating Cycle 1 Number of Complaint Health Deficiencies
    1
    Adjusted Nurse Aide Staffing Hours per Resident per Day
    2.73263
    Case-Mix Nurse Aide Staffing Hours per Resident per Day
    1.85311
    Number of administrators who have left the nursing home
    0
    Reported Nurse Aide Staffing Hours per Resident per Day
    2.17433
    Adjusted Total Nurse Staffing Hours per Resident per Day
    4.40458
    Case-Mix Total Nurse Staffing Hours per Resident per Day
    3.07952
    Rating Cycle 2/3 Number of Complaint Health Deficiencies
    0
    Reported Total Nurse Staffing Hours per Resident per Day
    3.50468
    Registered Nurse hours per resident per day on the weekend
    0.76671
    Date First Approved to Provide Medicare and Medicaid Services
    1981-01-01
    Reported Physical Therapist Staffing Hours per Resident Per Day
    0.03907
    Adjusted Weekend Total Nurse Staffing Hours per Resident per Day
    3.89509
    Case-Mix Weekend Total Nurse Staffing Hours per Resident per Day
    2.71020
    Total number of nurse staff hours per resident per day on the weekend
    3.09929

    COMMUNITY EXPERIENCE

    Reviews of SHORE POINTE CARE CENTER

    Consumer experiences, separate from CMS ratings. Accounts are verified; care experiences are not independently verified.

    No published community reviews yet.

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    Source: Centers for Medicare & Medicaid Services · Data processed October 1, 2026